Claus Company expands with Element Amsterdam hotel
09 Dec 2020
Claus Company will open the Element hotel in Amsterdam on the 3rd of January 2021. By doing so, Claus Company strengthens the continuity of the family business. The hotel brand is part of the Marriott International chain. Element Amsterdam, that initially opened its doors in 2016, is located at Gelderlandplein in Amsterdam South and boasts 160 spacious rooms, focusing mainly on extended stays. See the video below where Rick Claus introduces the Element Amsterdam hotel to the Claus Family.
'Opening a hotel in Amsterdam has been on our wish list for quite some time.'
CEO Rick W. Claus: ‘The Element hotel has the perfect location, it is the perfect brand, and yes: this opportunity came at the right time.’ Claus Company is owner and franchisee of the 4-star Courtyard by Marriott Amsterdam Airport hotel for 20 years and is therefore familiar with the franchise formula of the world’s largest hotel chain. Together with real estate owner Kroonenberg Groep, Claus Company has full confidence in this step.
The right time
Despite the corona crisis, Claus Company trusts it is the right time to expand. Claus: ‘Times are tough, but the market will recover. Our family business exists for 50 years and has a long-term vision. Investing in a hotel expansion is in line with that vision.’ When both Marriott and Kroonenberg Groep approached them for this project, it immediately felt like a match. It also offers the opportunity for employees to work in both hotels. ‘This way we succeed in retaining the talents in our company.’, says Claus. In addition to this expansion, Claus Company intends to open their successful restaurant formula Barraca in the Element hotel during the second half of 2021. According to Claus, it is the ideal location for an upscale Brazilian restaurant experience which is in line with the hotel concept, the luxury shopping center and the business target group of the Zuidas.
Kroonenberg Groep about this collaboration
‘We are delighted with an entrepreneur like Claus Company at Gelderlandplein.’, says Lesley Bamberger, CEO Kroonenberg Groep and owner of the shopping center. ‘Gelderlandplein is renowned for its personal approach, service and customer focus. Many of the shops located in the shopping center are family businesses that have been here for decades. Claus Company fits in perfectly.’
About Element Amsterdam
Element by Westin is part of Marriott International. With its spacious guest rooms featuring fully equipped kitchens, the lifestyle brand focuses on both business and leisure guests with stays ranging from one day to several months. The hotel boasts 160 modern rooms with spa inspired bathrooms, multiple meeting rooms, a 24/7 motion gym and an extensive roof terrace; all inspired by nature and clever design. Element made history as the only major hotel brand to pursue the LEED certification for green buildings. In 2019, Element Amsterdam ranked amongst the highest scoring 1 percent hotels in the Netherlands on TripAdvisor. This year it has even received a TripAdvisor award for being one of the 10 percent best hotels worldwide in terms of customers satisfaction.
About Kroonenberg Groep
Kroonenberg Groep provides housing for retail space, workspace, and residential space. They realise creative and sustainable tailor-made solutions that are completely in line with the needs of the market. Creativity and an eye for detail combined with financial decisiveness contribute to endeavour added value. The goal is to aim for an optimum development, quality management and return.
About Claus Company
Claus Company is a leading and dynamic hospitality company with currently three locations focussing on all kinds of hospitality. Claus offers multifunctional event spaces, restaurants, three escape rooms, a casino and 20 bowling lanes. The Courtyard by Marriott Amsterdam Airport hotel boasts 260 rooms and ten meeting rooms, including an auditorium. Papa’s Beach House is a well-kept secret in the Haarlemmermeerse forest, which offers a restaurant, event space, two terraces and a private beach. These three hospitality locations in Hoofddorp act together as Claus Park Collection. With the expansion of the Element hotel, the company offers 420 hotel rooms in Hoofddorp and Amsterdam.