On January 3, 2021, Claus Company will open the doors of the Element hotel in Amsterdam, part of Marriott International. With this expansion, Claus Company strengthens the continuity of the family business. The hotel, opened in 2016, is located at Gelderlandplein in Amsterdam-Zuid and focuses primarily on extended stay with 160 hotel rooms. Watch the video below in which Rick Claus introduces the Element Amsterdam hotel to the Claus Family.
CEO Rick W. Claus: “We have been searching for an opportunity like this to expand our portfolio. The Element hotel is in the right location, it’s the right brand, and yes, it came at the right time.” Claus Company has been running the four-star Courtyard by Marriott Amsterdam Airport for 20 years and is well-acquainted with franchise formulas of the world’s largest hotel chain. Together with property owner Kroonenberg Groep, Claus Company has complete confidence in this step.
The Right Time
Despite the COVID-19 crisis, now is the right time to expand. Claus explains: “These are challenging times, but the market will bounce back. The family business has been around for 50 years and has a long-term vision. Investing in a hotel expansion at this time aligns with that.” When both Marriott and Kroonenberg Groep approached them for this project, it felt like a perfect match. It also provides an opportunity to deploy employees across both hotels. “In this way, we retain our talents,” says Claus. In addition to this expansion, Claus Company plans to open their successful restaurant concept, Barraca, in the Element hotel in the second half of 2021. According to Claus, it’s an ideal location for an upscale Brazilian dining experience that complements the hotel concept, the luxury shopping center, and the Zuidas business district clientele.
Kroonenberg Groep Positive about Partnership
“We are very pleased with an entrepreneur like Claus Company at Gelderlandplein,” says Lesley Bamberger, CEO of Kroonenberg Groep, the shopping center owner. “Gelderlandplein is known for its personal approach, service, and customer focus. Many of the shops on the square are family businesses that have been here for decades. Claus Company fits in perfectly.”
About Element Amsterdam
Element by Westin is part of Marriott International. The brand targets both business and leisure guests with spacious rooms, including a fully equipped kitchenette, for stays from one day to several months. The lifestyle hotel features 160 modern design rooms, multiple meeting spaces, a 24/7 motion fitness area, and an extensive rooftop terrace, all inspired by nature and smart design. It was the first hotel in the Netherlands to receive LEED certification for green buildings. In 2019, it ranked in the top 1 percent of hotels in the Netherlands on TripAdvisor. This year, it even received a TripAdvisor award for ranking in the top 10 percent of hotels worldwide in guest satisfaction.
About Kroonenberg Groep
Kroonenberg Groep provides accommodations for shopping, working, and living. Their portfolio is continuously optimized and adapted to market needs. In their pursuit of added value, they combine creativity and a keen eye for detail with financial strength and swift decision-making. Their goal is to achieve an optimal balance in development, quality management, and returns.
About Claus Company
Element by Westin is part of Marriott International. The brand targets both business and leisure guests with spacious rooms, including a fully equipped kitchenette, for stays from one day to several months. The lifestyle hotel features 160 modern design rooms, multiple meeting spaces, a 24/7 motion fitness area, and an extensive rooftop terrace, all inspired by nature and smart design. It was the first hotel in the Netherlands to receive LEED certification for green buildings. In 2019, it ranked in the top 1 percent of hotels in the Netherlands on TripAdvisor. This year, it even received a TripAdvisor award for ranking in the top 10 percent of hotels worldwide in guest satisfaction.
How can we help you?
Do you have a question, comment, need more information, or a quote? We’re here for you!
- 023 556 00 65
- events@claus.nl
-
Claus Events
Bosweg 19
2131 LX Hoofddorp
We will contact you within one business day
