How do you present new collections to store employees in a way that inspires and leaves a lasting impression? For Specsavers, Claus Events delivered an event for 200+ employees, bringing together the product launch of new collections, the plans for 2026 and an impressive fashion show in one inspiring evening.
Highlights product launch event
- 200+ guests
- Personalized setup
- Spectacular fashion show with catwalk
- Event spaces: The Patio & The Farmhouse
- Food: dinner with various buffet stations
- Full brand experience in Specsavers style
From strategy to fashion show
The absolute highlight of the evening took place in The Patio, where a catwalk served as the central stage for the presentation of the new eyewear collections.
The program started with the sharing of the plans and objectives for 2026, giving employees insight into the brand’s direction and developments for the year ahead. This then built toward the most spectacular part of the program: the product launch on the catwalk.
During the impressive fashion show, the new eyewear collections came to life. The catwalk brought movement and energy to the program, ensuring all attention was focused on the new collection.
After the show, employees had the opportunity to view the collections up close at the various brand stands in The Farmhouse. This turned the presentation into more than just something to watch, creating a moment to truly discover and experience the products.
Brand experience throughout the venue
The product launch was designed to be both informative and inspiring, while also feeling like a true extension of Specsavers: recognizable, consistent, and fully immersed in the brand experience.
With that in mind, the brand identity was carefully translated across every part of the event. Green lighting throughout the venue reinforced the brand’s signature look, while a striking balloon arch and Specsavers scarves on the chairs added extra atmosphere to the spaces.
The catwalk served as a central element of the evening, bringing the Specsavers brand experience together in an inspiring product launch. Styling and branding elevated the presentation of the new collection.
Collaboration and results
This was the first collaboration between Specsavers and Claus Events. From the very beginning, close attention was given to the structure of the program, ensuring that content and experience worked seamlessly together.
The result was an energetic and inspiring product launch where employees were not only informed about the plans for 2026, but were also fully engaged in the presentation of the new collection.
The collaboration ran smoothly and resulted in an event the client looks back on with great satisfaction.
Achieve the same success for your event
Want to organize an inspiring product launch that achieves your objectives and enhances your company’s experience? At Claus Events, we are happy to support you from the initial idea to full execution. Contact us via the form below, call 023 556 00 65, or email events@claus.nl and experience for yourself how we can make your event a great success!
How can we help you?
Do you have a question, comment, need more information, or a quote? We’re here for you!
- 023 556 00 65
- events@claus.nl
-
Claus Events
Bosweg 19
2131 LX Hoofddorp
We will contact you within one business day
